Even that many shoppers prefer to go to malls in person, this year the online shoppers increased 18% percent than the last year’s black Friday on Adobe!
Shoppers have spent $640 million online today from 10 a.m. ET, up to 18.4 percent from last year, according to Adobe Analytics. Adobe tracks 80 percent of online transactions at the top 100 U.S. retailers.
The strong start to Black Friday continues what has already been a strong online shopping season, buttressed by a strong stock market and consumer confidence.
“In each of the first 22 days of November more than $1 billion in revenue was rung up online, according to Adobe.”
“On Thanksgiving evening, up until 5 p.m. ET, shoppers spent more than $1.52 billion, up 16.8 percent according to adobe”
Today is expected by the data tracker to be the largest online shopping day in history, with an expected $6.6 billion in sales. In all, online holiday spending is expected to generate $107 billion in sales, an increase of 14 percent.