Friday, November 24, 2017

The Biggest Logo Redesigns of 2017/18 including Apple music, Calvin Klein & more

It was really hard to know and follow the 2016’s massive year of significant and often divisive rebrands, redesigns and refreshed logos such as Uber, Instagram and NatWest.

But in 2017 the logo redesigns continue to follow the current preference of simple icons that can be easily work on small digital screens its usually simple vector shaped, with bold colors and an easy type face that can be work on all digital devices. Brands are continuing to redesign fresh logos that pay homage to its history, legacy and core philosophy.
This year, a brand’s refresh has been usually paired with a refreshed, more general digital interface as demand for easier online experience. This can be seen with the Audi’s new logo and YouTube in similar form with different arrangement also Calvin Klein just changed their logo’s font and Converse move to an even more simplified logo, attributing back to the long-established history of both brands.

Apple Music
November 2017

Apple Music just released a new brands identity video on Twitter. The homage is paid to the biggest music stars. The 30-second advert – Anthem – for Apple Music features Drake, links back to Lorde’s Melodrama album art (seen here) and other famous singers such as Dr Dre, Sia’s hair, Flume’s cover art and even James Corden’s Carpool Karaoke, as well as music genres in general such as Hip Hop and Electronic.

August 2017
And finally after 12 years of the same logo YouTube has given its logo a very slight refresh . The red "tube" has been moved to the front of the wordmark, and turned into a more recognizable icon.
As well as the new play button icon, which “Christopher” has described as the brand’s “unofficial shorthand”, the online video platform is getting a new typeface, color palette and changes to its desktop and mobile application.

July 2017

The new identity, although expected to take a full year to completely roll out, its more designed to spirit youth.
The new logo replaces the previous wordmark, which had a star in the letter 'O', with a new wordmark and placement of the star chevron above it.
“The company’s new purpose statement says Converse provides youth with "tools that enable movement(s)", referring to physical activity and cultural change. The star chevron acts as a visual interpretation of this.”


April 2017

Strichpunkt designed, developed and open sourced an entirely new interface to be used across all Audi digital platforms from inside your cars to the application on your mobile. The identity includes a refreshed and flat logo, a new typeface, specific color palette and an icon library.
"The visual appearance is no longer a static structure: it’s a living interface that interacts with human beings", Audi explains.

Calvin Klein

February 2017

Calvin Klein secrecy released its new logo on Instagram in February describing it as “a return to the spirit of the original”.
Acting as “an acknowledgement of the founder and foundations of the fashion”, the new logo follows a recent trend to return to company roots in a simplistic manifestation with just a new font.

The new logo, is full caps, appears to be an easier design to transform across many digital and social platforms, and it doesn’t differ from the previous logo.


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