The Biggest Logo Redesigns of 2017/18 including Apple music, Calvin Klein & more

It was really hard to know and follow the 2016’s massive year of significant and often divisive rebrands, redesigns and refreshed logos such as Uber, Instagram and NatWest.

But in 2017 the logo redesigns continue to follow the current preference of simple icons that can be easily work on small digital screens its usually simple vector shaped, with bold colors and an easy type face that can be work on all digital devices. Brands are continuing to redesign fresh logos that pay homage to its history, legacy and core philosophy.

This year, a brand’s refresh has been usually paired with a refreshed, more general digital interface as demand for easier online experience. This can be seen with the Audi’s new logo and YouTube in similar form with different arrangement also Calvin Klein just changed their logo’s font and Converse move to an even more simplified logo, attributing back to the long-established history of both brands.

Apple Music

November 2017

Apple Music just released a new brands identity video on Twitter. The homage is paid to the biggest music stars. The 30-second advert – Anthem – for Apple Music features Drake, links back to Lorde’s Melodrama album art (seen here) and other famous singers such as Dr Dre, Sia’s hair, Flume’s cover art and even James Corden’s Carpool Karaoke, as well as music genres in general such as Hip Hop and Electronic.

YouTube

August 2017

And finally after 12 years of the same logo YouTube has given its logo a very slight refresh . The red "tube" has been moved to the front of the wordmark, and turned into a more recognizable icon.

As well as the new play button icon, which “Christopher” has described as the brand’s “unofficial shorthand”, the online video platform is getting a new typeface, color palette and changes to its desktop and mobile application.

Converse

July 2017

The new identity, although expected to take a full year to completely roll out, its more designed to spirit youth.

The new logo replaces the previous wordmark, which had a star in the letter 'O', with a new wordmark and placement of the star chevron above it.

“The company’s new purpose statement says Converse provides youth with "tools that enable movement(s)", referring to physical activity and cultural change. The star chevron acts as a visual interpretation of this.”

Audi

April 2017

Strichpunkt designed, developed and open sourced an entirely new interface to be used across all Audi digital platforms from inside your cars to the application on your mobile. The identity includes a refreshed and flat logo, a new typeface, specific color palette and an icon library.

"The visual appearance is no longer a static structure: it’s a living interface that interacts with human beings", Audi explains.

Calvin Klein

February 2017

Calvin Klein secrecy released its new logo on Instagram in February describing it as “a return to the spirit of the original”.

Acting as “an acknowledgement of the founder and foundations of the fashion”, the new logo follows a recent trend to return to company roots in a simplistic manifestation with just a new font.

The new logo, is full caps, appears to be an easier design to transform across many digital and social platforms, and it doesn’t differ from the previous logo.

source: https://www.digitalartsonline.co.uk

social media image size guide for 2017

Qatar Museums organizes a series of innovative and inspiring design workshops.

Qatar Museums, the Volkswagen Group, the German Embassy and the Goethe-Institute are organizing a series of innovative and inspiring workshops by experts from different fields of design.

These events are part of the ongoing efforts of the Qatar Museums to present the cultural events of Qatar German  2017 to citizens and residents of the country of all ages, as well as being part of the exhibition activates/ German Design-the title of creativity / which was opened in "Al rawaqGallery" in October, with the participation of experts in the field of design and the automotive industry to combine theoretical science and practical application.

Khalid Ibrahim, Executive Director of Strategic Planning at Qatar Museums, said: "The interaction with the / German Design-the title of creativity / has been phenomenal and demonstrates the local interest in innovative design and impact of the biggest names in the industry, both in past and present. To host these experts from the design sector in Qatar to share their experiences with the local community. Qatar Museums are committed to inspiring and stimulating the growth of talent and innovation in the State of Qatar and supporting young people in launching their full potential.

The exhibition / design of the German - the title of creativity / is held in cooperation between the museums of Qatar and the Volkswagen Group and the Goethe-Institute in the Gulf region and the German Embassy in Doha and the Qatari Embassy in Germany, as part of the program of cultural years.

The exhibition, which is held at the "Al rawaq  Gallery " in Qatar Museums from October 3, 2017 to January 14, 2018, combines for the first time various design disciplines including architecture, graphic design, product design, automotive design, fashion and furniture design.

The exhibition offers to the  visitors a range of insights into both the artistic values of developments in design and their cultural significance by presenting the design and business concepts created in Germany or developed by German designers since 1945.

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Adobe Illustrator tutorial: create colorful vector character art

This Adobe Illustrator tutorial will teach you how to create a fully digital image from an initial sketch.

Through learning these basic skills you will be able to create perfect characters that are scalable to any size.

Illustrator VS Photoshop

Photoshop tutorial: How to remove a background in Photoshop

Removing the background from a photograph can be a really tricky task, particularly if the subject you want to cut out has lots of hair, or if the background is exceedingly complex. Here, we take you through the process of removing a background from an image using Photoshop to help you overcome that challenge.

"Easle" Says goodbye to agency fees!

This website is going to make it easy for you as a freelancer to deal with massive brands without needing an agent or to participate fake and exploitative competitions.

So this digital platform is seeking to provide an alternative to the traditional organization- talent version, and its clients now encompass Penguin, global advertising agency Ogilvy, and Netflix.

With the rise of independent and freelance graphic designers, photographers, illustrators and other creatives across the globe, it’s becoming harder for a handful of large agencies or recruitment firms to represent everyone. In fact, freelancers now contribute more than £20 billion to the UK creative economy. That’s the reason of a new democratized digital platform, Easle.co – which pairs creatives with clients without the trouble of an organization – has obtained large funding and support from London digital product studio ustwo and Ian Hambleton of Studio Output among other enterprise leaders.

And now The UK  provides an online service for its customer list (already over 200), who can search, negotiate, brief, create contracts and pay creative freelancers from the whole world, which make the deal between employer and freelancer easier and less expensive – to maintain “a high caliber of talent.”

It’s been effectively trialed with illustrators, and with the invested monetary help, will look to enlarge the platform to encompass graphic design, animation, photography, and videography.

This website is designed to “fill the space among online marketplaces which provide low quality and cost, and traditional marketers offering a small group of artists at a high fee.” To attain this intention, the community of talent is curated by leading innovative industry figures inclusive of Claudine O’Sullivan who've sponsored the start-up in £450,000 seeds investment.This means post investment funding values the company at £2 million.

In addition to increasing the artist base, the investment will help to boost an app, and long-term goals including providing equipment to support the lifestyle of businesses and freelancers, like dealing with price range and accounts, and flexible working time.

It started the last yr among founders Nick Gubbins and Scott wooden, who noticed a difficulty with negative freelance platforms and sellers taking large cuts. This relationship has been amplified with the “burgeoning creative freelance network”, as Easle describes it. Easle has been created so freelancers can share their work, at the same time as allowing clients to browse for inspiration, or to book, pay and manipulate the manner of a commissioned project.

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